{
  "platform": "meta",
  "currency": "NZD",
  "retrieved": "2026-07-19",
  "description": "Political and issue advertising shown to New Zealanders on Meta (Facebook and Instagram), from the Meta Ad Library Report. An aggregate summary of a public disclosure, not a copy of the ad database.",
  "platformNote": "Meta's platform alone (Facebook and Instagram). Meta classes a broad range of advertising as 'social issues, elections or politics', so the total here includes a great deal of non-party advertising — broadcasters, the Electoral Commission, charities and advocacy groups. Only clear party advertising is attributed to a party; the share matched is shown.",
  "source": {
    "name": "Meta Ad Library Report — New Zealand",
    "report": "https://www.facebook.com/ads/library/report/",
    "licence": "No licence granted by Meta over Ad Library data; published as reporting on a public disclosure, with attribution."
  },
  "limitations": [
    "This counts party campaign advertising. Taxpayer-funded parliamentary communications — ads disclaimed 'Parliamentary Service on behalf of ...' — are excluded as a separate category, so a party that advertises heavily through the Parliamentary Service shows a smaller figure here than its total presence on the platform.",
    "Advertising placed under an individual candidate's or MP's own name, with no party in the disclaimer, is not attributed to a party (there is no candidate-to-party roster here). Party totals are therefore a floor, not a ceiling, and the matched share shows how much is captured.",
    "Meta only. Google is reported separately.",
    "Meta reports 'all dates' as a single lifelong total, with no weekly or monthly series, so there is no time trend here as there is for Google.",
    "A bound, not a number: 13,932 advertisers are reported only as spending '≤$100'. Their exact spend is unknown, so it is left out of the total — which therefore slightly understates the true figure.",
    "Meta warns its own figures are estimates that can lag by up to 48 hours and may differ from its Ads Manager, and are refreshed here by hand rather than on a schedule.",
    "Spend is what Meta was paid to show advertisements to New Zealanders. It is not a campaign's total advertising budget."
  ],
  "totals": {
    "advertisers": 2908,
    "spend": 21352298,
    "ads": 124071,
    "belowThreshold": 13932
  },
  "byParty": {
    "parties": [
      {
        "id": "nat",
        "name": "New Zealand National Party",
        "spend": 1013388,
        "advertisers": 17
      },
      {
        "id": "act",
        "name": "ACT New Zealand",
        "spend": 665467,
        "advertisers": 14
      },
      {
        "id": "lab",
        "name": "New Zealand Labour Party",
        "spend": 456814,
        "advertisers": 11
      },
      {
        "id": "grn",
        "name": "Green Party of Aotearoa New Zealand",
        "spend": 420018,
        "advertisers": 15
      },
      {
        "id": "top",
        "name": "The Opportunities Party",
        "spend": 94939,
        "advertisers": 7
      },
      {
        "id": "nzf",
        "name": "New Zealand First",
        "spend": 71376,
        "advertisers": 8
      },
      {
        "id": "tpm",
        "name": "Te Pāti Māori",
        "spend": 68920,
        "advertisers": 4
      }
    ],
    "matchedSpend": 2790922,
    "totalSpend": 21352298,
    "matchedAdvertisers": 76,
    "matchedShareOfSpend": 13.1
  },
  "topAdvertisers": [
    {
      "name": "Greenpeace Aotearoa",
      "disclaimer": "Greenpeace NZ",
      "spend": 1710566,
      "ads": 4142,
      "partyId": null
    },
    {
      "name": "Electoral Commission NZ",
      "disclaimer": "Electoral Commission NZ",
      "spend": 1176403,
      "ads": 601,
      "partyId": null
    },
    {
      "name": "UNICEF Aotearoa",
      "disclaimer": "UNICEF Aotearoa",
      "spend": 941562,
      "ads": 4216,
      "partyId": null
    },
    {
      "name": "New Zealand National Party",
      "disclaimer": "New Zealand National Party",
      "spend": 858690,
      "ads": 4592,
      "partyId": "nat"
    },
    {
      "name": "Amnesty International Aotearoa New Zealand",
      "disclaimer": "Amnesty International Aotearoa New Zealand",
      "spend": 634138,
      "ads": 2871,
      "partyId": null
    },
    {
      "name": "EECA (Energy Efficiency and Conservation Authority)",
      "disclaimer": "Energy Efficiency & Conservation Authority",
      "spend": 590355,
      "ads": 1768,
      "partyId": null
    },
    {
      "name": "ACT",
      "disclaimer": "the Parliamentary Service on behalf of ACT New Zealand",
      "spend": 588667,
      "ads": 1775,
      "partyId": null
    },
    {
      "name": "New Zealand Labour Party",
      "disclaimer": "NZ Parliamentary Service on behalf of New Zealand Labour Party",
      "spend": 588106,
      "ads": 1147,
      "partyId": null
    },
    {
      "name": "ACT",
      "disclaimer": "ACT",
      "spend": 505709,
      "ads": 3282,
      "partyId": "act"
    },
    {
      "name": "Free Speech Union",
      "disclaimer": "Free Speech Union",
      "spend": 326864,
      "ads": 1925,
      "partyId": null
    },
    {
      "name": "World Vision New Zealand",
      "disclaimer": "World Vision New Zealand",
      "spend": 324879,
      "ads": 1119,
      "partyId": null
    },
    {
      "name": "EECA (Energy Efficiency and Conservation Authority)",
      "disclaimer": "Gen Less",
      "spend": 260942,
      "ads": 129,
      "partyId": null
    },
    {
      "name": "ACT",
      "disclaimer": "Parliamentary Service on behalf of ACT New Zealand",
      "spend": 258846,
      "ads": 600,
      "partyId": null
    },
    {
      "name": "Hobson's Pledge",
      "disclaimer": "Hobson's Pledge",
      "spend": 256801,
      "ads": 1086,
      "partyId": null
    },
    {
      "name": "WWF New Zealand",
      "disclaimer": "WWF New Zealand",
      "spend": 252058,
      "ads": 533,
      "partyId": null
    }
  ]
}