{
  "platform": "google",
  "currency": "NZD",
  "updated": "2026-07-23",
  "description": "Political and issue advertising shown to New Zealanders on Google, as reported in Google's political ads transparency data. Google only — Meta is reported separately.",
  "platformNote": "Google's platform alone. It does not include Meta (Facebook and Instagram), which carries a large share of New Zealand political and issue advertising and is reported on its own page section. Treat a Google figure as part of the picture, not the whole of it.",
  "source": {
    "name": "Google Political Ads Transparency",
    "bundle": "https://storage.googleapis.com/political-csv/google-political-ads-transparency-bundle.zip",
    "report": "https://adstransparency.google.com/political?region=NZ",
    "licence": "No restrictions on use (Google political ads dataset terms)"
  },
  "granularity": {
    "nzd": 200,
    "note": "Every reported figure is a multiple of $200. Google records spend in US dollars, rounds it, and converts at a fixed rate, so these are not exact New Zealand dollar amounts and should not be read to the dollar."
  },
  "limitations": [
    "Google only. Meta is a large platform for New Zealand political and issue advertising and is reported separately.",
    "Advertiser totals are rounded and currency-converted from US dollars. Per-advertisement figures, which Google publishes as ranges, are not included.",
    "Google publishes no regional breakdown for New Zealand — only a national total.",
    "Google deletes this data seven years after an election, so the earliest figures will disappear from the source over time.",
    "Spend is what Google was paid to show advertisements. It is not a campaign's total advertising budget, and not its total expenditure.",
    "Most spend here is not by a political party — broadcasters (TVNZ is the single largest advertiser), the Electoral Commission and advocacy groups run issue ads too. Only clear party advertising is attributed to a party; the share matched is shown.",
    "Party figures are campaign advertising by the party's verified advertiser account. Advertising placed under an individual candidate's own name is not attributed to a party, so party totals are a floor."
  ],
  "totals": {
    "advertisers": 65,
    "spend": 3339200,
    "creatives": 5838,
    "firstWeek": "2020-05-31",
    "lastWeek": "2026-07-19",
    "weeks": 262
  },
  "byParty": {
    "parties": [
      {
        "id": "act",
        "name": "ACT New Zealand",
        "spend": 586800,
        "advertisers": 2
      },
      {
        "id": "lab",
        "name": "New Zealand Labour Party",
        "spend": 553000,
        "advertisers": 2
      },
      {
        "id": "grn",
        "name": "Green Party of Aotearoa New Zealand",
        "spend": 407600,
        "advertisers": 3
      },
      {
        "id": "nat",
        "name": "New Zealand National Party",
        "spend": 356400,
        "advertisers": 1
      },
      {
        "id": "top",
        "name": "The Opportunities Party",
        "spend": 102600,
        "advertisers": 2
      },
      {
        "id": "nzf",
        "name": "New Zealand First",
        "spend": 44400,
        "advertisers": 1
      },
      {
        "id": "tpm",
        "name": "Te Pāti Māori",
        "spend": 14200,
        "advertisers": 1
      }
    ],
    "matchedSpend": 2065000,
    "totalSpend": 3339200,
    "matchedAdvertisers": 12,
    "matchedShareOfSpend": 61.8
  },
  "topAdvertisers": [
    {
      "id": "AR16621209009554194433",
      "name": "Television New Zealand Limited",
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      "elections": null
    },
    {
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      "name": "ACT NEW ZEALAND",
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    },
    {
      "id": "AR10027968257782185985",
      "name": "NEW ZEALAND LABOUR PARTY INCORPORATED",
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      "elections": null
    },
    {
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    },
    {
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      "elections": null
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    {
      "id": "AR13065898578721898497",
      "name": "New Zealand Labour Party",
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    {
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      "name": "ACT New Zealand",
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    },
    {
      "id": "AR08058136002016837633",
      "name": "The Greens, The Green Party of Aotearoa /New Zealand Incorporated",
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      "elections": null
    },
    {
      "id": "AR02370339467945836545",
      "name": "The Opportunities Party (TOP) Incorporated",
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      "elections": null
    },
    {
      "id": "AR13399884031751880705",
      "name": "New Zealand First Incorporated",
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    },
    {
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      "elections": null
    },
    {
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    },
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    },
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